This is the second post in a series of articles that goes over what it takes to build a growth platform that can power a SaaS company. Today we will talk about content management: what it is, why it’s needed, and how one might implement a content management solution.
This is the first post in a series of articles that goes over what it takes to build a growth platform that can power a SaaS company. We will start with Instrumentation and Analytics, the source of all user insights and the foundation of any growth platform.
The ultimate goal of a growth team is to enable, activate, and retain paying customers on the platform who like the functionality so much, they’re willing to refer others to it—which creates a flywheel of satisfied customers and boosts revenue along the way.
